3 Promising eCommerce Markets in 2023
As a homegrown Australian business, Blu Print knows the time and effort that goes into building a business in eCommerce or otherwise.
You perfect the product, build an audience, design some sustainable packaging, and secure a reliable supply chain from depot to delivery.
After all of these steps, you would hope that your chosen industry is looking to buy and your products will sell well into the future.
While this isn’t always the case and it’s sometimes difficult to forecast, we’ve developed a list of the most promising markets for eCommerce success.
Using this information and Blu Print’s services in packaging, printing, and personalised labels, you should have the tools to target your business towards the right markets and the right audiences.
If you need any further advice, or to learn more about our Enviro 80 eCommerce satchels, get in touch today.
Top Markets by Country
It’s becoming more well-known that the international eCommerce market is now a powerhouse in global sales, but do you know which countries are spending the most online?
Consider these top three countries as you target your next campaign and secure your supply chain en route to these demanding destinations.
China
Not only does China have the greatest share of eCommerce sales, due to its central location and therefore cheaper production costs, but it also has the highest number of digital buyers too.
The country’s total retail eCommerce sales reached almost US$2.9 trillion in 2022, representing more than 45% of its total retail sales.
This figure is expected to exceed US$4 trillion by 2027, as the country’s economic growth continues into the foreseeable future.
As mentioned above, the country also has a record number of digital buyers – 842 million as of December 2021.
If your business is suited to the Asia-Pacific region, you will absolutely want to tailor some portion of your marketing and product range to China.
The United States
A distant second while still maintaining a staggering value, the United States reached more than US$900 billion worth of retail eCommerce revenue in 2022 – less than one-third of China.
This was largely thanks in part to eCommerce behemoth, Amazon.com, which made a whopping sales revenue of over US$500 billion in 2022.
The United States is spoilt for choice when it comes to fashion, beauty or entertainment products, however, so you’ll need a significant point of difference to crack this market.
United Kingdom
Taking a break from comparing companies based on raw eCommerce sales and buyers, we turn our attention to the United Kingdom.
This research tells us that the UK tops the list for total eCommerce spend per capita at $4,201.
Leading second-placed United States by more than $750 per capita, the UK loves spending its money on Amazon (thanks America), eBay and online retailer ASOS.
The UK’s online retail space made up 4.8% of its total retail sales in 2021, an increase of over 20% on the year before.
Any Australian business targeting the UK for sales growth is sure to earn their keep with some savvy marketing and the right commercial printing products from Blu Print.
Contact Blu Print
The world of eCommerce is always changing, as we can see from the growth in some regions, and it’s bound to keep evolving.
If you’re getting lost in the depths of information on how to succeed in eCommerce, get in touch with Blu Print and we’ll support you with all your packaging printing and labelling needs.
That will be one step closer to delivering for your customers, and one step towards global eCommerce success.